I know that good designs must not only communicate brand and marketing messages but also visually ensure that all small details combine cohesively to communicate the bigger picture.
The right website design can only be achieved by working with you, the client, to get a detailed understanding of the design requirements. A website does not exist in isolation, I believe, and therefore I always consider how it sits with other pieces of company’s communication such as printed or other digital media. My website design is focussed on reflecting your company’s personality and future goals.
After our initial conversations, I explore a number of visual routes using all modes of creativity gained through my extensive experiences in designing websites. If required or helpful for the project, I run controlled pilots and gather feedback. With the client’s input, a preferred concept is developed and applied to all key page templates to create a full-scale website mock up , which is then presented to the client for final approval. This iterative and visual way of working, along with a functional specification and wireframe sitemap, removes the mystery from the process, with the client fully aware of what the finished website will look like.
This whole process allows us to achieve our ultimate goal – a website design that the client likes and is the right one for the business.
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With the Internet an established communication medium, the end-user expects a website to look great, work perfectly, and be easy to use. A website’s usability is often overlooked, however, resulting in a style-over-substance solution, frustrating the end-user and ultimately delivering a poor return on the client’s investment.
A brand not only needs to differentiate a business from its competitors but also reflect its values and strengths. My design skills and experiences at interpreting requirements has led me to building a strong portfolio over the past ten years.
For start-up businesses looking for a simple identity or an existing company in need of a total rebrand, I can deliver the most appropriate solution and develop guidelines to help protect the integrity of the brand in the future.