Do you use MailChimp and are you looking for a HTML email designer? Are you tired of using the same old standard MailChimp templates? Do you want to enhance your email campaigns using creative design and code, but still keep MailChimp as your main template editor?
Do you maybe not even use an email service at this time and are wondering what the benefits of it are?
Well, in this day and age with so much of our lives spent working online, it’s no surprise that many people actually prefer to use email as their main form of communication. In fact, according to The State of B2B Email Marketing Report, 86% of professionals prefer to use email when communicating for business purposes and 89% marketers said that email was their primary channel for lead generation.
Did you know that email has a median ROI of 122%? That is 4 times higher than other marketing formats, including social media, direct mail, and paid search.
The personalization that comes with email is also very important. You can cater and tailor your emails to fit the needs, business, and market of the client. Instead of a standard “one-size-fits-all”, you can adjust each email to fit the needs of various clients.
Email is also a great way to measure how far your reach is and how successful you are. With the help of a html email developer you are easily able to track how many subscribers are signed up, how many emails you send out, and the number of responses that you receive. And customize further based on the results that you see.
It’s non-invasive. By signing up for your email clients can easily stay in contact with you and view what you have to offer while still feeling like they have plenty of privacy. By having a visible Unsubscribe button it also makes your subscribers feel comfortable knowing that they can stop receiving the emails easily if they should ever wish to.
It is also very important to make sure that your email is also optimized for mobile devices. Emails that are not optimized get deleted by a majority (80.3%) of users. This is something a MailChimp expert can assist you in making sure that you have as part of your package.
Consistency is the key to a good email campaign. Following up emails, and sending out regular emails help to maintain that consistency.
Once a potential client signs up for your emails a welcome email sent within the first 24 hours is crucial. Then following up with regular emails, tips, notices of deals, or reminders (items left in the cart, etc).
Do you know that research has shown that most salesmen give up after 2-3 times trying to contact a prospective client? However, research has confirmed that those who stay in touch and get to following up 8 or even 9 times have a 90% chance of winning the business.
If you find that you are not getting good results, lots of unsubscribers, or it seems that you email communication is not getting a positive response go back and do some testing. It may take analyzing and some testing to find the perfect email system for you.
Another huge benefit to email it how cost effective it is. Unlike direct mail, the overhead cost is very little, so even if you find it not working you have lost very little. You already have a list of interested people, eliminating the cost of advertising, and since you are paperless, you eliminate the cost of printing flyers and letters, and also the cost of postage.
A good MailChimp template developer can help you to personalize your email campaign to fit all of the above. They can take the information that you provide, including your preferences, and create the perfect template for you.
I fully understand the importance of good email communication, for all the reasons that I’ve listed above and that is why I offer a full list of my services and can help with any and all of your email marketing needs.
Please feel free to contact me with any questions that you may have, or if you want to learn more about how a successful MailChimp template, and correct email marketing can take your business from good to great!