Designing for print and designing for the web can be kind of like being a double agent. You almost need to have two completely different design personalities, because what works on paper can look terrible on the web, and what works online doesn't always work on paper. Therefore I believe with my vast knowledge and experience gained since 1996 I can offer your business the perfect all round solution.

My design principle... Get rid of the clutter! Clean design helps prevent against the problem of dazzling people with images that they later find impossible to connect with what was being represented. Instead of overwhelming the eye with images, focus on a single, powerful graphic that trains the eye on the main message you're trying to get across. For example, "Eat healthy, it's good for your heart."

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