In the last two blogs I discussed the importance of content and design in email marketing and how they both affect the way a target audience digests the information you present to them. You can read PART 1 HERE and PART 2 HERE to play a little catch-up with where we are at now.
In this guide I hope to enlighten those looking to create a successful email marketing campaign for their business, services and/or products.
I provide email marketing in Enfield and email marketing in North London area, and the tips and tricks I discuss here in the blog are based solely on what I have learnt from my own experiences.
Let’s recap the key factors in creating a healthy, accurate, interesting and successful email marketing strategy and campaign:
- Content
- Design
- Accessibility
- Practices
- Subscribers
We’ve gone through Content and Design, so now let’s take a look at Accessibility.
3. The Science of Accessibility
It’s analogy time – think of yourself as a mad scientist. You need to experiment in order to produce a perfect formula that works.
Email marketing is very much about producing a formula. You need to test it out on different clients to see what works and what doesn’t. It’s a good way to be sure that you are using the right ideas. Check to see how it looks on different email readers. A quick and easy method that won’t cost anything is to set-up accounts on Gmail, Hotmail, Yahoo and AOL, and then send it to all of those accounts. Test it in different browsers too from Google Chrome to Mozilla Firefox.
Test, test, test. That’s the only way to understand if it is going to work and what bugs need to be fixed.
Remember, some users don’t want to receive emails from you full stop! Be dignified about this fact and make the “unsubscribe” button very visible. Don’t try to trick users… it very rarely works anyway and only serves to make them angry and annoyed. Plus you don’t want to start receiving spam complaints right?
Don’t be afraid to combine plaint text with HTML to create a multipart email. I also recommend that you use a pre-header for email preview that gives the first line of text in the email at the top, usually after the subject line. It makes it clear what this email is about. Never be vague! Use a re-header to summarise the content of your email. Perception is everything from the outset.
In order to make your emails accessible to all you really need to be clear and concise. Testing is the most effective way to get there. Be the mad scientist and find your perfect formula.
In the next blog I’ll be discussing Practices and how they matter in the grand scheme of email marketing.
My name is Pete Winter and I provide a service for email marketing in Enfield and email marketing in North London. Contact me for further information or to discuss projects.
I am looking to email 8000 users on a daily basis, emailing them about every 2-3 days by deleting old users and importing new ones. I am looking for a good email marketing solution that would send emails to my users’ inbox and not mark them spam. I am looking for softwares only, or a good and cheap site thanks.
Hi,
I am looking into doing some email marketing for my business. My list of emails is relatively small at the moment and these are made up of existing customers and enquires etc. I have tried searching at Google, sorry Yahoo and going through website after website to get emails but it is taking ages.
My web designer gave me some software to help but it is so complicated that I am still no further on.
Please any help in this area would be great.
Many thanks
Sharon
What is Email Marketing?What are different types of email marketing are there?
I am looking for an email marketing software which is an alternative to services such as Awaber, MailChimp, iContact, etc., all of which are monthly subscriptions. Is there a software which works for wordpress where you only pay one fee upfront?
Hi
I want a big list of valid emails (millions) so i can use them with email marketing, i mean i have no emails and i want to know how can i find them, please help.
Are there people who are having success by using email harvesting softwares for email marketing? I want to buy an email spider but they are very expensive. So I want to be sure of their effectiveness before I buy. Also advise me on which email harvesting software is best to buy.
I am planning to do email marketing as a service to our existing clients. We service mortgage and real estate agents and we do mailings to consumers on behalf of LO and agents. What I would like to do is to hide our domain name and show consumer as the email came from their sales agent/Loan Officer. Anyone has any idea how to do this by setting up our own server. I am not planning to use 3rd party email marketing services. Consultant work is appreciated if you provide your contact information.
I am about to launch a new computing goods website for the business and wish to inform customers on file about it.
What is the best program to use to conduct email marketing campaigns?
Have any of you lot got any suggestions, preferably we’d prefer one that has statistics such as read, deleted, un-subscribed, etc.
Looking forward to your suggestions.
Thanks
I am looking to email 8000 users on a daily basis, emailing them about every 2-3 days by deleting old users and importing new ones. I am looking for a good email marketing solution that would send emails to my users’ inbox and not mark them spam. I am looking for softwares only, or a good and cheap site thanks.
For my company I will be using a number of marketing tools ranging from email to mailing. For the emails I will need to create an email but how do i send mass emails out, if I want to do it myself. Where can I get email addresses of many people like ranging from 20000 and more.
I have heard good and bad things about email marketing services. They claim to allow users to send spam free messages to thousands of leads. I don’t want to spend the money if no one will ever get the message, or if it really is spam. Does these email marketing services work? Or does anyone have a low cost service they recommend?