In the previous blog I got the ball rolling on the ultimate tips to email marketing.
The focus was on the importance of creating worthy content that didn’t resemble spam or useless, meandering information. You can read that blog HERE.
I provide email marketing in Enfield and email marketing in North London area, which has seen me experience the many different facets and factors of the email marketing process. It’s easy once you know the tricks and tips of getting it right.
Once again, the primary factors involved are:
- Content
- Design
- Accessibility
- Practices
- Subscribers
So, to continue the rundown on the ultimate tips list…
2. The devil is in the details of Design
Why is design so important?
Well, there are a number of factors involved with its importance but none more so than the basic principle of an aesthetically pleasing email marketing campaign being easy to look at. Overly complex, poorly executed designs can easily lose the interest of the target audience simply because there is too much colour, text etc.
What you need to consider is brand consistency in email marketing. You need to incorporate aspects of your brand’s style, design and aesthetic in order to successfully perpetuate your image throughout the campaign. Include the company name, logo, colour scheme – keeping all these essential elements consistent with the brand itself. This uniformity helps your audience to feel that your emails are both familiar to them and expected.
Think of those fonts! Many email marketing design choices make the easiest of mistakes – bad font choices. The difference between an email in Verdana or Calibri versus an email written in Comic Sans or Impact can be all too obvious. You want to be taken seriously so use a serious, legible font. This includes getting the right font size. A helpful way of making your decision on what the best font to use is choosing a standard system font that everyone will have (e.g. Times New Roman, Arial etc.)
Remember, we’re living in the 21st Century now! Don’t leave out mobile users. A large portion of people use their phones to check their emails so make sure your emails and landing pages are accessible to them. The less complicated you make it for them to view your pages, the smoother the reading process will be overall.
Design matters most when you boil down the essential needs of an email. It needs to look good, read easily and feel familiar. Without implementing a considered, well thought-out design strategy, you’ll end up with a flood of users sending your email campaign straight to their junk folders.
In the next part on this series in the ultimate tips for email marketing, I’ll take you through the importance and ideas behind Accessibility. Stay tuned.
My name is Pete Winter and I provide a service for email marketing in Enfield and email marketing in North London. Contact me for further information or to discuss projects.
Good points, nothing worse than an email in Comic Sans, doesn’t matter how ‘cute’ it looks it should be a no no. Also emails do have to be fairly simple at the moment to be able to display correctly on Outlook 2007, the only problem is making an email that auto scales to mobile users, if that is possible as CSS is very hampered via email.
I am trying to start email marketing. I have my own website that sales some products. Now what I is my idea that I want to send email to my register customer about latest products.
But I need to know that should I have to take any license (spam fees) so my email will not get spam by hotmail,gmail or yahoo or any other mail provider.
I am looking to email 8000 users on a daily basis, emailing them about every 2-3 days by deleting old users and importing new ones. I am looking for a good email marketing solution that would send emails to my users’ inbox and not mark them spam. I am looking for softwares only, or a good and cheap site thanks.
I want an effective email marketing. Please answer the following points: How can i increase the my subscribers? how can i effectively use it to produce the leads? What are good email providers?
Looking to build an opt in email list for my business and I’ve been looking at different sites offering to build an email list. Which is the best between Aweber,GetResponse or Mailchimp or any other email marketing company? Looking to expand my business and I need advice on which company to go with!
What is Email Marketing?What are different types of email marketing are there?
Hi,
I am looking into doing some email marketing for my business. My list of emails is relatively small at the moment and these are made up of existing customers and enquires etc. I have tried searching at Google, sorry Yahoo and going through website after website to get emails but it is taking ages.
My web designer gave me some software to help but it is so complicated that I am still no further on.
Please any help in this area would be great.
Many thanks
Sharon
Looking to build an opt in email list for my business and I’ve been looking at different sites offering to build an email list. Which is the best between Aweber,GetResponse or Mailchimp or any other email marketing company? Looking to expand my business and I need advice on which company to go with!
I am looking for an email marketing software which is an alternative to services such as Awaber, MailChimp, iContact, etc., all of which are monthly subscriptions. Is there a software which works for wordpress where you only pay one fee upfront?
Looking to build an opt in email list for my business and I’ve been looking at different sites offering to build an email list. Which is the best between Aweber,GetResponse or Mailchimp or any other email marketing company? Looking to expand my business and I need advice on which company to go with!
I am about to launch a new computing goods website for the business and wish to inform customers on file about it.
What is the best program to use to conduct email marketing campaigns?
Have any of you lot got any suggestions, preferably we’d prefer one that has statistics such as read, deleted, un-subscribed, etc.
Looking forward to your suggestions.
Thanks
Looking to build an opt in email list for my business and I’ve been looking at different sites offering to build an email list. Which is the best between Aweber,GetResponse or Mailchimp or any other email marketing company? Looking to expand my business and I need advice on which company to go with!
I am looking to email 8000 users on a daily basis, emailing them about every 2-3 days by deleting old users and importing new ones. I am looking for a good email marketing solution that would send emails to my users’ inbox and not mark them spam. I am looking for softwares only, or a good and cheap site thanks.
I have heard good and bad things about email marketing services. They claim to allow users to send spam free messages to thousands of leads. I don’t want to spend the money if no one will ever get the message, or if it really is spam. Does these email marketing services work? Or does anyone have a low cost service they recommend?
Are there people who are having success by using email harvesting softwares for email marketing? I want to buy an email spider but they are very expensive. So I want to be sure of their effectiveness before I buy. Also advise me on which email harvesting software is best to buy.
Looking to build an opt in email list for my business and I’ve been looking at different sites offering to build an email list. Which is the best between Aweber,GetResponse or Mailchimp or any other email marketing company? Looking to expand my business and I need advice on which company to go with!