The ultimate tips for email marketing: part one
Email marketing is a hard thing to get right and unless you’ve had experience in the area of it, it’s best to do some research before getting in too deep, too fast. You wouldn’t go swimming in the sea without knowing how to swim first now would you?
I provide email marketing in Enfield and email marketing in North London area, and from my experiences there are certain ‘Dos’ and ‘don’ts’ I have come to learn are very important factors in whether or not an email marketing campaign will be successful.
So let’s start the rundown…
Consider these primary factors as where your focus needs to go:
Keep your eye on the machinations and details of these key concepts and you’ll never go too far wrong.
This blog will focus on the first of these concepts:
- 1. Content is key.
This is the most obvious thing in the world. Without interesting and well-thought out content to engage people, you’re already shooting yourself in the foot.
Email marketing should be about personalising the email to each recipient. That doesn’t just mean including the recipient’s name either! It’s about inserting relevant content for them specifically that tailors the communication. There’s nothing worse than a general email that is tailored to everyone and ends up interesting no one.
Be economical with your messages too. Don’t waffle on! Get to the point and make sure the point is interesting and relevant. Always be cutting the length of your email marketing messages leaving the essential information.
Avoid spam words and phrases that turn your content into spam mail. Forget using words like “Free,” “Guarantee,” “Risk Free,” etc.
Solicit feedback from your readers if you can. Soliciting responses is a good way to create social interaction and educate both you and your readers about what works and what doesn’t. Sometimes to provoke a response from your readers can work in your favour.
Email marketing can live or die based on its content. Remember, its not about crunching the numbers and getting your message out to general audience with reams of information. It’s about specifically targeting those that you want to target with concise, simple, spam free information that feel and look personalised.
Check back here to read the next part in this series and find out about the next key stage to successful email marketing. I will focus on the Design factor next.