The ultimate tips for email marketing: part one
Email marketing is a hard thing to get right and unless you’ve had experience in the area of it, it’s best to do some research before getting in too deep, too fast. You wouldn’t go swimming in the sea without knowing how to swim first now would you?
I provide email marketing in Enfield and email marketing in North London area, and from my experiences there are certain ‘Dos’ and ‘don’ts’ I have come to learn are very important factors in whether or not an email marketing campaign will be successful.
So let’s start the rundown…
Consider these primary factors as where your focus needs to go:
- Content
- Design
- Accessibility
- Practices
- Subscribers
Keep your eye on the machinations and details of these key concepts and you’ll never go too far wrong.
This blog will focus on the first of these concepts:
- 1. Content is key.
This is the most obvious thing in the world. Without interesting and well-thought out content to engage people, you’re already shooting yourself in the foot.
Email marketing should be about personalising the email to each recipient. That doesn’t just mean including the recipient’s name either! It’s about inserting relevant content for them specifically that tailors the communication. There’s nothing worse than a general email that is tailored to everyone and ends up interesting no one.
Be economical with your messages too. Don’t waffle on! Get to the point and make sure the point is interesting and relevant. Always be cutting the length of your email marketing messages leaving the essential information.
Avoid spam words and phrases that turn your content into spam mail. Forget using words like “Free,” “Guarantee,” “Risk Free,” etc.
Solicit feedback from your readers if you can. Soliciting responses is a good way to create social interaction and educate both you and your readers about what works and what doesn’t. Sometimes to provoke a response from your readers can work in your favour.
Email marketing can live or die based on its content. Remember, its not about crunching the numbers and getting your message out to general audience with reams of information. It’s about specifically targeting those that you want to target with concise, simple, spam free information that feel and look personalised.
Check back here to read the next part in this series and find out about the next key stage to successful email marketing. I will focus on the Design factor next.
My name is Pete Winter and I provide a service for email marketing in Enfield and email marketing in North London. Contact me for further information or to discuss projects.
What is Email Marketing?What are different types of email marketing are there?
I am looking for an email marketing software which is an alternative to services such as Awaber, MailChimp, iContact, etc., all of which are monthly subscriptions. Is there a software which works for wordpress where you only pay one fee upfront?
I have heard good and bad things about email marketing services. They claim to allow users to send spam free messages to thousands of leads. I don’t want to spend the money if no one will ever get the message, or if it really is spam. Does these email marketing services work? Or does anyone have a low cost service they recommend?
Looking to build an opt in email list for my business and I’ve been looking at different sites offering to build an email list. Which is the best between Aweber,GetResponse or Mailchimp or any other email marketing company? Looking to expand my business and I need advice on which company to go with!
Looking to build an opt in email list for my business and I’ve been looking at different sites offering to build an email list. Which is the best between Aweber,GetResponse or Mailchimp or any other email marketing company? Looking to expand my business and I need advice on which company to go with!
I am looking to email 8000 users on a daily basis, emailing them about every 2-3 days by deleting old users and importing new ones. I am looking for a good email marketing solution that would send emails to my users’ inbox and not mark them spam. I am looking for softwares only, or a good and cheap site thanks.
Hi, I was wondering if there is a way to read my email marketing statistics correctly and see how it can do to an email marketing campaign?
For my company I will be using a number of marketing tools ranging from email to mailing. For the emails I will need to create an email but how do i send mass emails out, if I want to do it myself. Where can I get email addresses of many people like ranging from 20000 and more.
I am looking to email 8000 users on a daily basis, emailing them about every 2-3 days by deleting old users and importing new ones. I am looking for a good email marketing solution that would send emails to my users’ inbox and not mark them spam. I am looking for softwares only, or a good and cheap site thanks.
Looking to build an opt in email list for my business and I’ve been looking at different sites offering to build an email list. Which is the best between Aweber,GetResponse or Mailchimp or any other email marketing company? Looking to expand my business and I need advice on which company to go with!
I am looking to email 8000 users on a daily basis, emailing them about every 2-3 days by deleting old users and importing new ones. I am looking for a good email marketing solution that would send emails to my users’ inbox and not mark them spam. I am looking for softwares only, or a good and cheap site thanks.
I am about to launch a new computing goods website for the business and wish to inform customers on file about it.
What is the best program to use to conduct email marketing campaigns?
Have any of you lot got any suggestions, preferably we’d prefer one that has statistics such as read, deleted, un-subscribed, etc.
Looking forward to your suggestions.
Thanks
I am planning to do email marketing as a service to our existing clients. We service mortgage and real estate agents and we do mailings to consumers on behalf of LO and agents. What I would like to do is to hide our domain name and show consumer as the email came from their sales agent/Loan Officer. Anyone has any idea how to do this by setting up our own server. I am not planning to use 3rd party email marketing services. Consultant work is appreciated if you provide your contact information.