What not to do in web design
While every web designer would consider themselves a good web designer, there are so many pitfalls facing web designers in Enfield and everywhere. Whether you’re a freelance web designer or gainfully employed either client or agency-side, web design is about balancing beauty with functionality and ensuring that the end goal creates a smooth user experience that will encourage return visits and more traffic. This blog post is about what not to do in web design as a guide for those just starting out.
What’s your type?
When you find a typeface that you like, it’s like the world just fits together. Typefaces can be the difference between slick web design and dodgy. It seems like web designers have gone mad on an Arial and Arial black binge-cycle without the purge. That’s not to say that it shouldn’t ever be used, but discretion is advised.
There are some fantastic typefaces out there that are free to download from a number of sources. Smashing Magazine frequently offers web designers a rundown of the top free typefaces, so there’s no excuse for choosing something like Arial excessively or… Dare I say it… Comic Sans.
Most freelance or professional web designers will probably have felt a shudder as their eyes scanned those two grotesque words and rightly so. Comic Sans has spun out into the world of web design and the digital world like a modern day plague, infecting everything from graphic leaflets to blogs and even emergency services’ signage.
A good typeface can transform a web design from good to great in a matter of minutes.
Backgrounds are such a difficult thing to get right for a web designer. Success can mean a cool, professional and sophisticated website that will make people want to use you again and again. Choosing a bad background or designing a bad background can turn all of your hard work into an abomination.
Textures and colours are key. Insanely bright colours will deter a visitor instantly and they will leave a website if they can’t bear to read the text against the background. It has to be a calm and subtle colour; electric green or yellow are out!
Distracting textures on the background will also deter visitors and let down a web design. Add a slight, subtle texture and you’ll create a rich effect on the design.
Flashing your visitors
I’ve said it before and I’ll say it again: web designers and developers have abused Flash. Flash should never be used to completely design a website. It should be there to enhance, augment and complement a web design, not replace it completely. Use Flash sparingly and you can create astonishing, professional effects; use it too much and you can create a Flash overload that won’t run on a lot of machines and will look excessive to anyone wanting to browse quickly and efficiently through a website.
These are just some of the things to watch out when designing a website. A good web designer will be able to use their discretion to avoid the usual pitfalls that occur when people don’t work to a brief or a clearly laid out architecture. If you’re looking for a simple answer to what not to do in web design, there isn’t a specific one. It’s about using your intuition and instincts and following the brief of the client with the user in mind.